VDC Houtimport Full Res 5 Robbe Chiers Large

Vandecasteele Houtimport

Choose life, choose wood

  • Campaign
  • Rebranding
  • Digital
  • Website
  • Storytelling
  • 2019—2020

Together with Vandecasteele Houtimport we developed a clear definition of the mission, vision and values of their company. The new look & feel emphasizes their passion for the aesthetics, the family values and their colleagues. These values are the cornerstone in all communication.

VDC Verzamel
Choose Wood

A clear and fact-based storytelling explains why wood is the only sustainable construction material: ”Choose wood”.

The messaging, the new look & feel, content and branding are implemented in their new website. We developed the new structure, designed the wireframe, design and content. The website was developed in collaboration with Code d’Or, with special attention on SEO, a user-friendly CMS and monitoring. All communication is rolled further out on social media and newsletters.

→ Website

VDC Verzamel Mission
Mission and vision

Vandecasteele aims to be the European ambassador for sustainable wood. We reflect this in their communication, their way of work, their contacts and partners.

VDC values C
VDC choose life
VDC advertenties

"Nature is the most precious gift to life. Using wood as a renewable material equals contributing to a sustainable world.”

Stefaan Vandecasteele


It may be hard to express the goals or messages in 1 word, an icon can do the trick. The values and goals of Vandecasteele: clear!

VDC Icons

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