Together with Vandecasteele Houtimport we developed a clear definition of the mission, vision and values of their company. The new look & feel emphasizes their passion for the aesthetics, the family values and their colleagues. These values are the cornerstone in all communication.
A clear and fact-based storytelling explains why wood is the only sustainable construction material: ”Choose wood”.
The messaging, the new look & feel, content and branding are implemented in their new website. We developed the new structure, designed the wireframe, design and content. The website was developed in collaboration with Code d’Or, with special attention on SEO, a user-friendly CMS and monitoring. All communication is rolled further out on social media and newsletters.
Vandecasteele aims to be the European ambassador for sustainable wood. We reflect this in their communication, their way of work, their contacts and partners.
It may be hard to express the goals or messages in 1 word, an icon can do the trick. The values and goals of Vandecasteele: clear!