We met the reputed early music festival in their search for a contemporary visual identity. The brand got a refreshing makeover with respect for the tradition. The different parts of the festival were given a sub logo, which can be used in a modular way.
Every year, the theme of the concert series is linked to a contemporary campaign.
For MAfestival 2019, dedicated to God, man & machine, we brainstormed about the relationship between machines and images. By changing their digital code, we created new surprising images.
Under the title Cherchez la Femme, MAfestival searched for women's voices in music. For the campaign, we collaborated with the young photographer Tysje Severens.
Inspired by La Divina Commedia, a mysterious overall campaign image was chosen. Gustave Doré's etchings were given an obtrusive place in the festival catalogue.
Young painter Elise De Brock's work played an important role for the MAfestival 2016 campaign, focusing on In Praise of Folly.
For the first collaboration with MAfestival Brugge, we worked on Omnia Vanitas. A bold image was chosen by reputed photographer Athos Burez. The striking campaign was picked up widely.