Canjotto became partner of De Ideale Woning to develop their brand identity. Via interactive workshops we outlined the values, mission and vision of the social housing company.
Their profile inspired us to develop logo that is comfortable and unique, and easy to roll out in all media.
We set up various workshops with their team to define the values of De Ideale Woning : these became the leading themes for all communication, from tone of voice to images and photography.
De Ideale Woning evolves from a building company to a living-housing company. These changes imply a new communication strategy.
The various shapes in the construction of houses became the starting point and resulted in basic elements. Different individuals, people, cultures shape the building blocks of the new corporate identity.
Stan Verstraete brand manager
