Shop the look! Get inspired! This was our concept for the new CKS campaign. The idea was to give people the possibility to buy entire looks or to get inspired and create a combination of their own. The idea was put into action and further unfolded in the CKS shops.
The look & feel was introduced in both online and offline media.
Since the basic concept was combining, we printed out different looks and started cutting them in pieces and puzzling them into new looks.