Veritas opened its new stores last year in a renewed concept, aimed at a young and creative audience that cherishes sustainability and transparency. Together, we searched for a refreshing look & feel for their design and signage.
The fabrics and other materials from the store are the main inspiration for a unique visual language: fresh and transparent.
The visual language became the basis of a new font that was used in POS, signage and digital applications.
Isabelle Vermast Art director