Rebranding / Art direction / Strategy

Brantano is an iconic, widely known retail store that was ready for a total make-over, both graphically and strategically.

For its new campaign, we took on a different, more radical approach to help create a more distinct fashion name for the brand.  

Working on an entirely new concept for the store, we wanted Brantano to feel like “a walk in the park”, a place where people meet with friends, have a good time and find inspiration. It was important to combine the new look with a whole new experience.

With regard to the interior design, we joined hands with a team of architects to create a more colourful and playful yet still very structured space.